Sep 08, 2022

Adobe Leads Transition of Video Production to the Cloud

Adobe (Nasdaq: ADBE) is unveiling the world’s first cloud-based collaboration solution for shooting content on virtual sets. Thanks to a new integration between Adobe Camera to Cloud powered by Frame.io, and Mo-Sys, an award-winning manufacturer of virtual production solutions, video professionals can now see their visual effects scenes come to life in Frame.io as they’re being shot on set. By partnering with Mo-Sys, Adobe aims to bring instant collaboration and the speed of virtual production to more filmmakers, taking it beyond the big-budget productions afforded by few.

Adobe Leads Transition of Video Production to the Cloud

Mo-Sys Frame.io

In addition, Adobe is unveiling new integrations that extend Camera to Cloud to even more cameras, along with new versions of Premiere Pro and After Effects that make it faster and easier for video professionals to collaborate.

“Adobe has been at the forefront of delivering cloud-based video solutions that enable collaboration and dramatically faster creative workflows,” said Scott Belsky, chief product officer and EVP of Creative Cloud. “With Premiere Pro, Frame.io and Camera to Cloud, we’re connecting the entire video creation process from camera capture to final delivery, allowing customers to collaborate in new ways, from anywhere.”

Camera to Cloud, which ignited the transition from disk drive to cloud-based workflows, has fundamentally changed the way video is created and has already been used on over 4,200 productions. With Camera to Cloud, traditional production crews, post-production teams and key stakeholders can now get instant access to footage as soon as it is shot, no matter where they are. This will allow editors to start cutting shows and movies while they are still being shot.

“Camera to Cloud has changed the way we think about dailies and editorial. The immediate review capability and seamless integration into Premiere Pro have improved our process and allowed us to work even faster,” said Alex Regalado, head of post at Duplass Brothers Productions. “For the first time, it feels like indie filmmaking is comparable to big-budget productions, and we can’t imagine a production without it.”

Adobe Takes Virtual Production to the Cloud

The complexity of virtual production adds time and expense to the process of producing content. Mo-Sys’ NearTime® cloud rendering in Unreal Engine allows customers to take advantage of all the benefits of on-set visualization and high-quality visual effects shots, without the expensive limitations of achieving real-time playback. Mo-Sys seamlessly combines camera footage with virtual content, generates a high fidelity 4K composite and transfers it into a neatly organized Frame.io project, resulting in near-instant access to visual effects content for editorial and review from anywhere in the world.

Read the full press release here>

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